MEMPHIS, TN.(Marketwired - May 21, 2015) – ServiceMaster Global Holdings, Inc. (NYSE:SERV), today announced that three of its companies -- American Home Shield, Merry Maids and Terminix -- were selected to receive the prestigious Women's Choice Award for 2015. The Women's Choice Award is based on the collective opinion and judgment of female consumers according to research conducted nationally among 250,000 women. Only 27 companies were selected to receive the top honor. A full-page ad in the May 11 edition of USA Today spotlighted the winning companies.
"This recognition underscores how important it is to appeal to a wide range of audiences and to consider the buying decisions of women in our marketing and customer service plans," said Rob Gillette, CEO of ServiceMaster Global Holdings, Inc., a leading provider of essential residential and commercial services. "We're delighted to see three of our brands among some very well-known companies that are being recognized."
According to the Women's Choice Award website (www.womenschoiceaward.com), women account for about 85 percent of all consumer purchases. Given that approximately 70 percent of women work outside the home, their preferences for specific brands reflect important opinions on quality, service and value. Research also indicates that women are more likely to purchase a product recommended by their friends, family and peers.
"When a woman is willing to stake her reputation on a recommendation, it means that brand has earned her loyalty," said Delia Passi, CEO and Founder of the Women's Choice Award. Passi is an author, speaker and advocate for female consumers.
American Home Shield founded the home warranty business in 1971 and together with its subsidiaries now serves more than 1.5 million customers in all 50 states. Merry Maids, founded in 1979, is a house cleaning service that operates more than 1,300 franchises across North America. Terminix, one of the nation's leading pest control companies, began more than 85 years ago and now serves millions of homeowners in 47 states and 11 countries.ABOUT SERVICEMASTER
ServiceMaster Global Holdings, Inc. (NYSE: SERV) is a leading provider of essential residential and commercial services, operating through an extensive service network of more than 7,000 company-owned, franchised and licensed locations. The company’s portfolio of well-recognized brands includes Terminix (termite and pest control), American Home Shield (home warranties), ServiceMaster Restore (disaster restoration), ServiceMaster Clean (janitorial), Merry Maids (residential cleaning), Furniture Medic (furniture repair) and AmeriSpec (home inspections). The company serves approximately 5 million residential and commercial customers through an employee base of approximately 13,000 company associates and a franchise network that independently employs an estimated 33,000 additional people. The company is headquartered in Memphis, Tenn. Go to www.servicemaster.com for more information about ServiceMaster or follow the company at twitter.com/ServiceMaster or facebook.com/TheServiceMasterCo.
ABOUT THE WOMEN's CHOICE AWARD®
The Women's Choice Award sets the standard for helping women make smarter choices by collectively identifying the brands, products, and services most recommended and trusted by women -- those that deliver a customer experience worthy of their recommendation. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women versus men. As the leading advocate for female consumers, WomenCertified Inc., home of the Women's Choice Award, created the first national award based on the ratings and preferences of women to provide them with a collective voice. Women can make their preferences heard and be part of the mission toward a million voices strong by visiting the Women's Choice Award's official website and joining the network.